HBO Max Expands Podcast Library With Scripted Audio Originals
Batman: The Audio Adventures is coming to HBO Max in fall 2021.
HBO Max is introducing a replacement sort of podcast to its arsenal: scripted audio originals. Additionally to the present exciting new format, HBO Max also unveiled the “look-back” series and other upcoming exclusives.
More Exciting Podcasts Are Coming to HBO Max
HBO Max’s Podcast Program houses upwards of 25 podcasts, the bulk of which are companion podcasts that stem from HBO shows, like Lovecraft Country and Chernobyl. But now, the platform plans on diversifying its Podcast Program by throwing some new formats into the combination.
According to a handout by WarnerMedia, HBO Max is beginning its new scripted audio originals with the discharge of Batman: The Audio Adventures within the fall of 2021. The series is modeled after the classic 1960s Batman TV series and stars Jeffery Wright because of the Dark Knight.
HBO Max is releasing a look-back podcast to commemorate the 20th anniversary of Band of Brothers also. The series will premiere on September 9, 2021, and can feature an exclusive interview with executive producer Hanks. We Stay Looking is another podcast set to debut in fall 2021, a sequel to Issa Rae’s trying to find Latoya.
Also among those slated for release are “branded” podcasts, which supply behind-the-scenes perspectives on HBO-made series. HBO Max Movie Club is simply one among those branded podcasts and can premiere in fall 2021. It promises to deliver insightful discussions about the Warner Bros. flicks coming to HBO Max and can feature these films’ actors, producers, and directors.
The chief strategy officer at HBO Max, Joshua Walker, commented on HBO’s efforts to enhance its library of podcasts. However, he highlighted the importance of considering viewers’ thoughts, stating:
Our viewers tell us that, quite the other streaming platform, they need to debate and dissect HBO Max programming with friends and family to increase the emotional experience after finishing an episode. Our fans are in the middle of everything we do, so we’re following their lead by increasing our investment in podcasting, building on our successful and award-winning podcast program to deliver even more engaging, thoughtful content.
With podcasts becoming even as popular as TV series, it’s no wonder that HBO Max is investing longer into them.
The Era of Podcasts Has Only Just Begun
The podcast competition is merely getting more heated. HBO Max is digging deeper into the medium, while Apple, Google, Amazon, and Spotify have already gained a solid foothold. That said, HBO will need to create some solid original content if it wants to stay up.